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Where The Environment and Economics Collide

The Hybrid Race - Environmental or Economic Progress?

Are car companies competing to develop more fuel efficient cars as a reaction to an over-polluted environment, or as a reaction to increasing oil prices? Well, that’s not always perfectly clear to the consumer who is often bulldozed with “green” advertisements at every turn. Car companies are taking advantage of environmental fears by pushing vehicles that are more fuel efficient, that in turn emit less pollutants. From

The Wall Street Journal:

As soaring gasoline prices boost demand for more fuel-efficient vehicles, the global auto giants are battling to define the next generation of automobiles with a blitz of eco-friendly vehicle launches, new technologies and campaigns to show off their green credentials. - The Wall Street Journal

So how important is it that these new fleets have “green credentials”, and does the consumer even care? And how about the car companies themselves, are they really concerned with reducing pollutants, or are they only focused on luring in consumers struggling with escalating fuel costs?

The whole “green” campaign seems to be a wolf in sheep’s clothing for both the consumer and the auto industry, promoted only to offer a feeling of eco-consciousness about a clearly economic problem. The benefits to the environment are just an after effect. So what is this wolf? -Misguided understanding/education of very important environmental issues, that if never brought to peoples’ attention with as much intensity as the “green” movement, could come back to bite us in the ass.

422 Comments, Comment or Ping

  1. Stanly

    Right on. I never bought into the fact that it was about the environment. The second gas prices go down people will be buying gas guzzlers again.

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